Politics Just Got Fun
Whenever there’ s a presidential election, you can count on it starting two years early in Iowa, the state that’ s the first in the nation to help select candidates. It’s very easy for Iowans to get tired of politics well before the caucuses are held, so the Greater Des Moines Partnership asked SHift to help keep interest high. The result was a monthly social media game promoted and played on Facebook. Through quizzes, challenges among friends and more, the game keeps the caucuses top of mind in a fun, fresh way.